D
Futura Maxi
Futura

Futura Maxi


Designer

Victor Caruso


Date

ca. 1960


Foundry

Photo-Lettering Inc. (1936–1997)


Diigital

Futura Maxi (Light, Book, Demi, Bold) by Monotype


「フーツラ・マキシ」は、

The Beatles Apple Corps Limited Logo

Apple Corps Limited designed by Gene Mahon
「アップル・コア」は、1968年に設立されたビートルズ自身のレコード会社。 René Magritte – Le Jeu de Mourre にインスパイアされてデザインされたという。 シングル「HeyJude」/「Revolution」で最初に使用された。 以下、Facebook の投稿から。

Gene Mahon, a Dublin-born graphic designer who had moved to London in the 1960s to work for an advertising agency also got involved with The Beatles' and later Apple. Mahon returned from lunch one afternoon in February 1968, to find a note from the Beatles’ ex-road manager, Neil Aspinall. The message asked Mahon to come over to 95 Wigmore Street as soon as possible. Mahon had first encountered Aspinall and the Beatles when he was involved in the design of the sleeve for Sgt Pepper’s Lonely Hearts Club Band In 1967. He was art director of the back sleeve, which featured the photograph of the Beatles with Paul turning his back to the camera, over which were printed the lyrics to the songs. It was Mahon who pulled the line from the lyrics and inserted it as the final credit on the back sleeve: ‘A splendid time is guaranteed for all.’ This time Aspinall requested that Mahon get a photograph of an apple for a record label, a simple enough request. Inspiration struck. Mahon suggested that the A side of the record should be a whole apple, with no writing on it whatsoever. On the B side the apple should be sliced in half and show all the label copy. The next day Mahon went to a photographer named Paul Castell and asked him to take photographs of two apples: one red and one green; each photographed whole to begin with, then sliced; and both against a variety of coloured backgrounds. Two days later Castell returned with transparencies of an assortment of apples on black, red, blue, green and yellow backgrounds. Paul McCartney was the Beatle lavishing his days and energies on the project with Mahon. A shiny green Granny Smith apple on a black background was finally chosen as the iconic Apple. From the initial commission to the final approval of the design, the project had taken six months to complete. Mahon was later commissioned to work on other Apple design projects. Mahon is now a London-based 'Hand' bookbinder.

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