アブストラクトなステンシルローマン体「ヴィザ」。 Avia という名前でデジタル化されたが、オリジナルとは A のデザインが異なる。 類似フォントに Shaolin Style があり。

デザイナナー／カリグラファーのラファエル・ボーグスローヴは、NY の Cooper Union を卒業。 就職先のデザインスタジオで、親友の Milton Glaser にロゴデザインの神髄を学んだという。

Raphael Boguslav 氏のホームページには Avia が掲載されている。

Raphael Boguslav, calligrapher, 1987
BGM: Dick Walter – Vivace, 1984

New York Life Insurance logo designed by Raphael Boguslav. Agency, Taxi Inc. 2007

New York Life Insurance typeface designed by Ray Cruz

以下、ホームページより抜粋。

I designed my first logotype professionally while still an undergraduate at Cooper Union in NYC. My first serious job after graduating was with a small but successful package design studio on 57th Street. I gained the position with the help of my friend Milton Glaser who later joined me as art director. I gained my first real understanding of logotype design from him.

For many years I worked at Lippincott & Margulies as a package designer and corporate identity specialist. During my tenure there I was responsible for the design of about forty logos for major corporations, among them New York Life, PPG, Chemstrand, Hudson Paper and Borg-Warner.

With that experience, I was able to enjoy more independence and open a studio with a few other artists. Eventually I migrated to New England, where my clients include local businesses and individuals, as well as NY design studios. With the advent of the www my reach has grown beyond the Eastern seaboard to include the rest of the U.S., and even as far as Dubai, UAE.

Formerly a calligrapher and designer of hand lettering, my work is now entirely digital. My drawing in Adobe Illustrator is informed by many years of hand work. Calligraphic logos are now started on paper and then finished on the computer.

I work directly with clients one-on-one and also liaise with art directors. Logo designs, if properly done, include many roughs and usually take a minimum of three weeks, whereas hand-lettered concept renderings can be turned around rapidly.